BRANDING / WEB DESIGN
LOGO DESIGNER • APPAREL DESIGNER • CREATIVE CONSULTANT • WEB ADMINISTRATOR
LOGO DESIGNER | Freelance
Boston, MA / San Francisco, CA | Remote Hybrid | April 2007 – Present
Provide logotype and branding services to clientele in a range of professional industries, including fine dining and law.
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• Design styles vary from corporate and modern, to retro and nostalgic, with an emphasis on clarity.
• I work directly with clients, through multiple proofing rounds, to arrive at an essential look.
• Offer a full suite of branding options, including business cards, letterheads, and email signatures.
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APPAREL DESIGNER | Wear Devin Walker
San Francisco, CA | Remote Hybrid | April 2019 – Present
Developed and co-run this apparel business with my brother, well-known MTV personality, Devin Walker.
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• Created the brand name, acquired a US Trademark, and designed the logotype.
• Concepted and designed all apparel items, and selected the garment colorways.
• Designed and managed the website and Instagram account, tracking all sales data.
Business website:
CREATIVE CONSULTANT | New City Brewery
Easthampton, MA | Remote | October 2017 – Present
Provide ongoing design services to this brewery and taproom, which hosts regular live events.
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• Produced a presentation deck for a meeting of the company's board, detailing several business data points and future initiatives.
• Design live event advertisements for social media marketing, featuring fun and attention-grabbing looks.
• Create limited edition apparel to promote the re-release of specific product lines.
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CREATIVE CONSULTANT | Hair By Elora
Tallahassee, FL | Remote | May 2020 Launch
Designed this website for a hair stylist running her own business.
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• Focused on a minimal, modern look and feel, optimized for both desktop and mobile, across all platforms.
• Sourced and curated high quality client images, including a before-and-after section, to prominently feature the work.
• Built a booking system, which synced with the business's Google calendar, providing easy scheduling and payment for clients.
•Created digital gift cards, which linked directly to the booking section, and were a popular addition to the business.
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CREATIVE CONSULTANT | CLAY Music
Oakland, CA | Remote Hybrid | January 2020 Launch
Designed branding materials for a musician, fundraising in support of his debut album.
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• Created the logo, photographed and designed the album art, and worked with a vinyl record distributor.
• Produced a Kickstarter campaign, which raised over S10k, including donation tiers, supporter merchandise, and an extended video.
• Outlined future goals for the music project, such as live performances, follow-up releases, and branded apparel.
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WEB ADMINISTRATOR | J. The Jewish News of Northern California
San Francisco, CA | Onsite | August 2011 – August 2013
Managed the website for this local biweekly publication, posting all content from the printed version of the newspaper online.
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• Optimized all print images and copy for online use, formatted web pages, and maintained digital filing systems.
• Designed page layouts for the print edition, working within a small art team, and coordinating with staff writers and editors.
Business website:
MARKETING / PROJECT MANAGEMENT
PRODUCTION / GRAPHIC DESIGN
DOCUMENT DESIGN
BRANDING / WEB DESIGN
DIGITAL MULTIMEDIA
WRITING